Report About Professional Selling Using Simulator Marketing Assignment - 3575 Words

Report About Professional Selling Using Simulator Marketing Assignment (Essay Sample) Content: TITLE: THE PROFESSIONAL SELLINGStudent Name:Course name:Course NumberDate:Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc510869161 \h 3Main Lessons learnt PAGEREF _Toc510869162 \h 3Strategy PAGEREF _Toc510869163 \h 4Risk Taking Prioritizing Opportunities PAGEREF _Toc510869164 \h 5Understanding the customer and Their Procurement strategy PAGEREF _Toc510869165 \h 7Developing a Good Value Proposition PAGEREF _Toc510869166 \h 8Understanding competition PAGEREF _Toc510869167 \h 11Working in a Team PAGEREF _Toc510869168 \h 12Conclusion PAGEREF _Toc510869169 \h 13Appendices PAGEREF _Toc510869170 \h 14Appendix A: Gross Profit Results PAGEREF _Toc510869171 \h 14Appendix B: Performance Map PAGEREF _Toc510869172 \h 15Appendix C: Team Work Matrix (Markwell, 2009) PAGEREF _Toc510869173 \h 16References PAGEREF _Toc510869174 \h 17IntroductionThis paper discusses the tactical strategies used by myself to ensure I emerged top of this marketing strategy game. The key account management refers to a structured approach to manage and expand defined sets of a companys most vital clients to optimize the mutual value for benefit and achieve goals and objects that are set. This assignment defines key account strategies that were explored by marketing my lead that won the competition. It focuses on penetration techniques I applied, expansion strategies and protective measures I used against the competitors.Main Lessons learntThe main lesson I learnt is that its important to plan first before taking actions, it is important to develop a roadmap plan. The plan I developed covered the 4Ps (price, products, promotion strategy and placement) and was extensive to help in getting desired results in this case merging at the top. All the deliberate mistakes I avoided at all cost, when I was not sure about outcomes I used small increments when experimenting strategies. The small steps assisted me in developing steps to mitigate possible risks.At some point the m odel I used in simulation was always present with a flaw therefore it is important for me to avoid complicated products which are not easy to sell. At some point there are markets and products that if I placed together definitely resulted in a flop. I tried my best and avoided them maximally. It was important for me to spy on competitors, the simulation offers reports on competition and strategies for products, which enabled my team, come up with effective strategies to challenge others. It is also advantageous to come up with something new from already available products into the market. This delivered business advantage over other competitors.StrategyExcellent account management requires high-level skills in sales and marketing. The simulator supported me develop of the strategy in ths competition. The key four strategies that I applied include reviewing performance, discussing and coming up with the best strategy, constantly updating the business plan and implementing the decisio ns that have been collectively agreed upon (Varadarajan, 2010). Effective marketing is relative to business excellence, any team that wants to succeed in this market2win challenge must be fully equipped with good marketing skills and capacity to come up with real-world strategies for excellence in business.It was important for me and my team to work as a group with all members actively participating in all activities including decision making. Tools such as swot analysis enabled me to know my positions in business, considering areas I had advantage and others that I was disadvantaged.I identified my team functional capabilities to enable me devise mechanisms that supported my excellent performance and penetration in the competitive platforms of business opportunities. It was important that each strategy actively contribute towards my success. I used high marketing skills; was able to work efficiently with my team. The task of duties delegation was done according to available special ty and professional skills.I collectively did extensive research on the market and clearly defined contents according to requirements needed to achieve them fully. I adapted and focused on the value propositions estimated by customers (Vos, 2015). I identified and evaluated crucial points which demanded delicate decisions. Online and software tools were used to conduct research that supported the generation of parameters that supported my performance to stay optimum.Risk Taking Prioritizing OpportunitiesIncrease spending in the area I was preferred supplier even if it was not as profitable as well as increased spending in areas where I was second was a risk taken but turned out advantageous to me. I increased my business engagements in regions where I dominated to maintain my active presence discarding the level of profit gain from those areas. I also increased my teams business activity in areas where I was second in lead. This strategy was for me to offer strict completion and ev entually penetrate to the top (see appendix A).In the segments where I emerged second and kept stiff competition, I was able to determine what my competitors did differently and initiated tactical changes that enable me to emerge on top. I ventured into incorporating underserved segments into my business leads and gained volume of clients through this strategy.I extensively conducted swot analysis for the segments and this propelled me to increase my supplies where I was leading and where I was second to beat the stiff completion present in the market with aim of getting to the top. In most areas where I was second at the end of the period I emerged on top. This resulted from me being able to understand and know my competitors and their tactics conversantly.I was able to evaluate the market demand and supply trends which enabled me to fully understand my audience and important targets. By doing so I was able to offer right products to right customers which improved my business and t ransactions efficiency. A lot of clients gained trust in me and referred me to business leads which promoted the business and expanded my business networks.I was able form a strategic alliance with other business which supplied the same products as mine; this strategy enables me to offer complementary services using the alliances and increased my penetration into the business market. I never wasted time on bad leads and concentrated in personalizing my business operations. I increased online presence after evaluation of clients trends as most of them do research online about supplies and products they need. The increase of my internet presence by promoting my websites on social platforms enabled me to fetch good clients.Referring to the report, I investigated the change in trends and properly analyzed them to identify any loopholes. I deeply consulted and developed an understanding of marketing strategies that was best for my clients business environment (Payne, Ballantyne Christop her, 2005). The swot analysis model supported me to understand and adapt marketing strategies that are effective and promoted my business successfully. Also, I focused on fully minimizing my business risk to prevent possibilities of loss (see appendix B).I classified my needs according to ones with identical requiems put into the same segment. I focused on targeting the niche and concentrated in specialization (McDonald Wilson, 2016). This made efforts associated with my business to lessen the marketing burden through clearly set roadmaps. I invested in visible expertise which favored me in the generation of most leads and close sales with minimal effort (Perreault, McCarthy Cannon, 2006).I developed a lead creation website with easily accessible content and business offers available. I applied search engine optimization to make my audience easily reach for my business solutions.Understanding the customer and Their Procurement strategyI fully understood the company structure and h ow to collectively work to make right decisions about my business strategy holistically. I spent quality time studying the effect of marketing, financial mechanisms, and logistics (Vos, 2014). I approached the simulation as a real-life strategy and the decision I made was after adequate research was conducted.I studied the trends related to development and the overview market outlook. I thoroughly studied future projections and making right predictions about consumer needs and competitors trends (Wang Fesenmaier, 2006). I was fully prepared for unexpected results and had flexibility strategy and risk assessments over a long period. I constantly interviewed available and intended customers. My main strategy was to reinforce performance by offering staffing services and companys global capabilities (Musarskaya Kooli, 2017). I kept constant touch with clients and considered their demands, developing strategies to fully achieve them. This supported cementing of business relationships and increase in customer referrals.I opted for a different methodology and increase spending in areas I was more profitable even if I was not the preferred supplier. My growth rate slowed to 5-6 percent as there was abundant stock in China. The company experts and marketing professionals were concerned about the economy of China. There was speculation that Arab protests would expand to China (Chaffey Ellis-Chadwick, 2016). If this situation was to take place, China's economy would be greatly indented that would result in demise in my demand.I identified the needs and business advantage I would gain considering each segment. I performed swot analysis to identify strategies that would assist me to remain at the top in this simulation game (Jain Haley, 2009). Every strategy was benchmarked on a scale out of ten; resulting sc...

Sir Gawain and the Green Knight Hunt vs. Temptation a...

Sir Gawain and the Green Knight is an Arthurian poem; an enchanting story of chivalry, romance and heroism. With its intricately woven details, parallels and symbols, the reader will often easily overlook these facets in a story of this caliber. Undoubtedly, the author would not have spent time on details that do not add to the meaning of the overall telling of the story. The three hunting scenes in Sir Gawain and the Green Knight, and in parallel, the three temptations, monopolize a considerable portion of the story. In a comparison of the three hunts and their corresponding temptations, we will see how the poet parallels these circumstances to emphasize the meaning of its symbolism. In Medieval times, people believed many animals had†¦show more content†¦Gawain, additional, is quick and must stay alert like the deer while avoiding the ladys advances. Both the first hunt and temptation have a light almost playful tone; however, in the second hunt for a boar, and the parallel temptation, there is a more aggressive mood. On the second hunt, the boar, a more intimidating rival, continues for most of the day, to elude the huntsmen. The boar being more aggressive in nature advances on the men. They are wounded in pursuit of this prey. Most grim when he grunted - then grieved were many,/ For three at the first thrust he threw to the earth,/ (3.1442-43). This ferocious animal is much more difficult to catch and kill. This is representative of Gawains responses to the mounting advances of the lady. Likewise, Gawain, who is now waiting for the lady, is a more intimidating rival. He unfalteringly, but politely, resists her advances. Soon some have set off in pursuit of the fox,/ (3.1699). The fox, in many legends and fables, is known to be wily and cunning. On the third hunt, as the huntsmen pursue the fox, they call him a thief. Here he was hailed, when huntsmen men him;/ Yonder they yelled at him, yapping and snarling;/ There they cried ‘Thief! and threatened his life,/ (3.1723-25). They hunt him vigorously. Symmetrically presented, parallel with the third hunt, is the third temptation. As the huntsmen vigorously chase the fox, so the lady

Introduction to Business Law

Questions: 1 Briefly describe the content of TPGs advertising which ACCC considered to be defective. 2 Which two statutory provisions did ACCC allege that TPGs advertising contravened and what was it about the advertisements which contravened those provisions. 3 What were the findings (conclusions) of the primary judge about the following aspects of the advertising. 4 In what two ways did the Full Court take a different approach from that of the primary judge in deciding whether the TPG advertising was misleading? 5 The High Court concluded that the approach taken by the Full Court was not correct. For what two reasons did the High Court come to this conclusion? 6 The Full Court, in coming to its conclusions, applied as a precedent the ratio in a case called Parkdale Custom Built Furniture v Puxu (Puxu). The High Court said that the Full Court wrongly applied the principle in Puxu and gave three reasons for this. Briefly explain any two of the reasons the High Court thought the Puxu case was different from the TPG advertising and so should not have been used by the Full Court as a precedent. 7 If you were employed in the marketing section of an internet service provider or a fitness centre which was about to launch an advertising campaign promoting an attractive plan for membership in which there were several parts (costs and benefits) to be taken into account by potential customers, what advice would you give about the form the advertising should take, based on your understanding of the High Courts ruling in ACCC v TPG? Answers: (1). The content of the TPG's advertising which the ACCC considers being defective consists of the multimedia advertising campaign that helps in the provision of the various services to the people of their broadband services. It also helps in the proper integration of the bundled conductors that are required for the proper integration of the charges which are included in the services of the TPG (Anon, 2016). Thus, the common proceedings that are included in the TPG final court decision which seems that the judgment is against the TPG in the Federal Court. It also includes the following:- The advertisements are misleading and decanted for the creation of the contraventions which is seen in the sections 18 and 29 of contraventions of the ACL. The total price fixed by the company is not clearly mentioned in the provision of the broadband services, and thus, it is specified in section 48 of the contravention of the ACL. The trial judged agreed with the ACCC and thus ordered TPG to give the fine of $2 million to the ACCC. Thus, TPG agreed to the decision of the federal court and thus it was agreed to pay the amount to the ACCC for the advertisement being misleading and deceptive. (2). The statutory provisions that are included in the case of misleading thus also help with the proper assistance and the acknowledgment of the base of the case. It also helps in the proper acknowledgment of the case that is related to the proper enhancement of the case and thus it also helps in the creation of the public awareness statement (Australiancontractlaw.com, 2016). It also helps in the comparison of the case that causes the basis of the action for the damages. The enactment of the Australian Consumer Law, section 2 of 2010, helps in the legislative transition of the TPA to ACL, which helps in the protection of the consumers. It also helps in the proper creation of the single numeric generic competition law that is created for the purpose of applying in all the jurisdictions. Thus, it helps in the proper completion of the decisions that are taken for the case of the statutory provision for the two companies. (3). The conclusions of the findings that are given for the following aspects of the advertising are as follows:- Bundling: - The option of the bundling creates and array on the internet that is created for the creation of the options that are required for the ordinary and the reasonable consumers that start with the starting assumptions of the service. The expectation also helps in the development of the advertisement for the creation of the relevant information. This condition also shows the corrective information of the impressions created by the dominant message (Consumerlaw.gov.au, 2016). It also helps in the acknowledgment of the type of the services that are included for the proper enhancement of the setups for the proper application of the prism. It also helps in indicating the commercial services that are required for the proper creation of the commercial practices and thus helps in the ignorance of the illegal charges. It also helps in the minimisation of the charges that are included for the proper handling of the larger fronts for the advertisements. Thus, it also focuses on the othe r media that are related to the process of the advertisement. The bundling condition also helps in the development of the proper mixed and the pre-functionary conditions that are related to the development of the pre-functionary viewing or listening to the other alternatives that are created for the viewer or the listener. The set-up fee: - The voice over is the most crucial part of the advertisement, and thus it also helps in the proper development of the services of the advertisement. But the ADSL+2 with a home connection from the rental telephone helps in the creation of the additional costs and thus for this the set-up fee is created for the exemption of the rental bundle. Single Price: - The single price denotes the TPG's radio and the newspaper services with including the publication services also helps in the proper analysis of the prices that are used for the purpose of misleading or deceptive perception. This is created for the proper enhancement of the strategies that are followed by the unfair trade practices for the creation of the strong pricing of the TPGs services. Thus, the price of advertisements that are made for the services shows the unfair trade that helps in the depletion of the trading practices of the TPG for the advertisements. (4). TPG gets a successful result on the appeal to the high court that is conceived by the Full Court of the Federal Constitution of the Australia. At first, the Full Court considers that the judgment given for the TPG is totally valueless, and secondly the restoration of the judgment of the penalty of $2million takes place in the Full Court, which seemed to be in for of the TPG. Thus, it also helps in the proper indication of the replays that are viewed by the Full Court was totally different (Gilbert Tobin Lawyers, 2015). These are the two reasons which show that the Full Court judgment was wrong in this case of TPG. (5). The two judgments that are given by the high court for proving the full court is wrong in the case of making the decision for the case of the whole case that is regarded for the proper involvement of the case. The development of the advertisements that required for the proper evolution of the initial television advertisement that is proved to be misleading, and thus, it also helps in the initial and the revised purposes and thus it helps in the creation of the judges conclusion. (6). In the case of the Parkdale Custom Built Furniture v Puxu (Puxu), the two reasons that the high court thought that the Puxus case was different from TPG are that the advertisement critically reviewed for the creation of the focus that it is characterized for the purpose of misleading or not. The second reason is that the directed commercials created familiarity in the market and thus these two reasons created dissimilarity between the two cases of the Puxu and the TPG. (7). The advice that can be given to the firm is to keep the fulfilment of the objectives of the potential customers. The business must be carried out promisingly, and thus, it will help the company in the creation of a good will in the market of the company and thus it will also help them to attract more customers (webmaster@claytonutz.com, 2016). Thus, this advice can be provided to the TPG for the proper communication creation through the form of the advertisement so that proper advancement of the company can take place. References Australiancontractlaw.com. (2016).Australian Contract Law Julie Clarke. Consumerlaw.gov.au. (2016).Legislation The Australian Consumer Law. Gilbert + Tobin Lawyers. (2015).The High Court has the last word on misleading or deceptive claims in TV advertising cases: ACCC v TPG Internet Pty Ltd. webmaster@claytonutz.com, C. (2016).Advertising and the ACL: Fine print couldn't save TPG Internet in the High Court Clayton Utz.